Sworn translation · Blat, Jbeil, Lebanon

Marketing translation & copywriting

Give campaigns, brochures, brand copy and product descriptions a voice that fits the audience. Translation, adaptation and new copy are different briefs; agree the right approach with Odette.

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Odette El Dahdah

Interactive illustration · sample content

See language take shape.

A website, a report or a message: the same care, a different kind of translation.

Translate into
Language adapted. Meaning preserved.

A demonstration of language work. Website development is a separate service.

Start with the audience

Specify the country, readership, platform and purpose. Share your brand voice, approved terminology and examples of copy you want to sound like.

Meaning, tone and space

Headlines, calls to action and product benefits need room to work in the target language. Include character limits, layouts and the surrounding images so the message can be reviewed in context.

Choose the right scope

A close translation preserves the source. Adaptation can change phrasing for the audience. New copy starts from your brief. Identify the scope and approval process before writing begins.

Review before release

Supply substantiation and approved wording for product claims. The business signs off factual, regulatory and brand claims; translated copy is reviewed against the agreed brief.